BRAND: JIMMY CHOO
Type: Freestanding Store + Facade
Location: Paris Avenue Montaigne, France
Size: 505 square feet / 47 square meters
Press: Vogue Paris, CPP-LUXURY.COM
The Jimmy Choo store on Avenue Montaigne in Paris is the brand’s first European store designed solely by Christian Lahoude Studio. Elevating the concept that the brand used in their London flagship to match French architecture, the Studio was mainly inspired by the Hall of Mirrors in Versailles. The 65 square meter store features custom gilded cornice and mirrored corners to expand the depth of the space. Daylight flows freely through the store by a large glass storefront.
The custom grey-gold wallcovering and white Carrera marble act as the perfect backdrop for the merchandise. The lightbox that is visible from the outside is unique to the location and functions as a private closet highlighting the brand’s latest collections once inside the shop. There is an additional custom feature display made from tinted and tilted glass upon entry that is backed with the Carrera marble.