Location: NoLIta, New York, USA
Size: 540 square feet / 50 square meters
Press: W Magazine, Vogue Portugal, Footwear News, Racked New York, Interior Design
Christian Lahoude Studio collaborated with Portuguese footwear brand Josefinas to conceive and bring to life their first store and flagship in Manhattan’s NoLIta neighborhood. For the concept, the studio took its inspiration from both nature and Josefinas’ craftsmanship. The team designed elements, including the front door handle, shoe displays, the exterior sign and the round illuminated sign in the front window, and complemented them with specially chosen pieces of furniture – a mirror in a copper frame, copper tables and armchair – all crafted by Portuguese artisans from local materials. The heart of the store is a life-size tree hand sculptured and crafted from copper, designed by Jorge Direito.
The fabrics, wall coverings and other materials were selected to reflect the strength and femininity of the brand, including leather and faux fur used by Josefinas in their designs. The concrete floor and mirrors provide freshness and a sense of the modern, but are still elegant next to the rich fabrics, lush carpet and mother-of-pearl wallpaper. Custom-made velvet sofas and benches create a comfortable lounge space and serve the dual purpose of becoming displays for the products, the curved bench seating being inspired by the asymmetrical bow of the Josefinas logo – distinctive and handmade. In addition to enhancing the perceived size of the space, alternating peach mirror panels float on the wall and emphasize the lighting in the background.