BRAND: JIMMY CHOO
Location: Rome, Italy
Size: 113sqm / 1216sqft
The Jimmy Choo flagship on the iconic Via Condotti in Rome features Christian Lahoude Studio’s newest additions to its design concept for the brand.The highlight of the store is the integration of the old and the new- The use of the existing structure combined with new and fresh materials to create a truly luxurious space.
To match its glamorous location, the studio designed new furniture for the store such as gold velvet seating and a spiral, polished chrome display by the entrance that features the latest collections. The cove lighting behind the panels gives the store a lush feeling as well as highlight the existing vaulting from the space.The space also features umberi gold polished travertine portals that connect the shifting spaces.