BRAND: ALEXANDER WANG
Location: Shanghai, China
Size: 1,506 square feet / 140 square meters
Alexander Wang opened its second Shanghai store in the luxurious International APM located in the city’s Xuhui District, establishing its new worldwide retail concept. Christian Lahoude worked with Creative Director Alexander Wang to create a retail aesthetic that would be implemented in all other international locations. Sited prominently on Level 1, the team produced a simple box punctuated by white Italian Carrera, black Nero Marquina marble, and polished bronze metal. The contrasting black and white is complemented with a balance of transparency and opacity.
Christian Lahoude created the tiered display unit for accessories that visually anchors the entrance. Matte black steel and bronze side panels encircle the white marble surface of the unit, allowing the product to be the center of focus.
Industrial elements are integrated into the floor and ceiling design to balance the composition of the space. Raw concrete flooring and the black ceiling with an exposed lighting grid add texture and equilibrium to the refined space.