BRAND: HARRYS OF LONDON
Type: Freestanding Store
Location: London, UK
Size: 600 square feet / 55 square meters
Press: Drapers Online, Menswear Buyer Online, Footwear News, design:retail
Harrys of London at the Burlington Arcade is the retailer’s first store launched using the new concept developed by Christian Lahoude Studio, one that elevates the brand’s vision in correlation with its British heritage. Inspired by London’s historical Gentlemen’s Clubs and Mayfair Hotels with wood moldings and paneling (wainscoting), the concept takes the architectural language of the traditional British Library into the world of Harrys.
The Studio’s main objective was to balance a respect for tradition while embracing the future, blending timeless style, innovation, and new technology. The modular design of the store is based on the Harrys shoebox, with stacked boxes for branding the company throughout the space. The herringbone pattern in the back of the displays is washed with a light to highlight the silhouette of the product. Herringbone also appears in the wood flooring in a smoke fumed, oiled finish, as well as in the metal mesh, acting as screens throughout the space.
Frosted mirrors used on the sides of wall fixtures pick up various colors in the merchandise, creating a soft glow of light. The brand’s iconic Heron logo is etched on clear mirrors, symbolizing British wit. Floating cubes help to bring a focus to the merchandise in the windows and provide a light effect, inspired by the comfort of Harrys’ unique soles. The staircase has backlit graphic moments showcasing the heritage of the brand, its craftsmanship and its innovation.
All photos courtesy of Guildprime